Marketing Strategies
Not only will SCR create exiting and effective advertising, we will also ensure we get the greatest return on investments (ROI) for our marketing strategies. We believe establishing a club’s brand is a key component in our success. To this end we have created a marketing slogan:
“There’s No Substitute for Experience”
We will review any existing advertising and create new advertising as needed. Here are some the areas we may target:
- We are Experts in Social Media Marketing
- Email and SMS/Text Marketing to Keep Customers Updates and Informed
- Revise Website
- Radio Ads
- Print Ads
- Billboards
- Taxi Tops
- Street Team Marketing
- Guerilla Marketing
- Concierge and Valet Program
- Establish Special Events, Programs and Themes
- Vehicle wrapped with advertising for transporting entertainers and promoting special events
In addition to making advertising/marketing more effective, we will also review, refine and/or redirect existing revenue streams. Some of these programs include:
- Increase percentage of sales in Funny Money.
- SCR will change credit card paperwork in order to minimize chargebacks. When all procedures have been correctly followed, SCR has never lost a chargeback dispute.
- Increase the volume of all VIP and Champagne Rooms by using proven techniques
- Establish a strong and successful day shift
- Showtime by entertainers and 2-4-1 dances will be implemented to increase flow into the VIP Rooms
- Our ablity through marketing to increase qualitative and quantitative entertainers
- Bartenders and waitresses will learn to upsell all products which increases revenue
- Increase bottle service. SCR knows how to sell and present bottle service
- DJ’s push and promote all special events
- Creating exciting corporate and specials events
- Sell Gold, Platinum and Black annual membership cards to increase patron loyalty and awareness of brand
- Enticing taxi and limousine drivers to bring patrons to your club
